ghd Platinum+ Black Styler Review: My Long-Term Experience and Why It’s Still Worth It

For years, battling frizzy, unruly hair was a daily struggle. Every morning felt like a wrestling match with my locks, trying to coax them into a presentable style. I was constantly on the lookout for a solution, something that could tame the chaos and give me smooth, manageable hair without causing damage. The frustration of spending precious time styling only to have my hair revert to its natural state the moment I stepped outside was immense. Imagine the stress of a big event looming, knowing your hair might decide to have a mind of its own. This constant worry about my hair’s appearance led me down a path of exploring various hair styling tools, hoping to discover the holy grail that would finally solve my hair woes. I needed something reliable, effective, and gentle enough for daily use, and my search eventually led me to the ghd Platinum+ Black.

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  • Optimale stylingtemperatuur van 185 °C minimaliseert haarschade, voor 70% sterker haar en 2 x meer kleurvastheid. De temperatuur 250 x per seconde bewaakt om onverslaanbare stylingsresultaten te...

Things to Consider Before Buying a Hair Straightener

If you’re tired of bad hair days and are considering investing in a hair straightener, you’re likely seeking to simplify your styling routine and achieve salon-quality results at home. Hair straighteners are fantastic for smoothing frizz, creating sleek styles, waves, and even curls. They can be a game-changer for anyone who struggles with managing their hair’s texture or wants to quickly transform their look. However, before you jump in, it’s important to consider if a straightener is right for you and what features are crucial for your hair type and styling needs.

The ideal customer for a high-quality hair straightener is someone who regularly styles their hair and values both efficiency and hair health. If you have naturally curly, wavy, or frizzy hair and desire smooth, straight styles, or if you simply want to add polish and shine to your hair daily, a good straightener can be your best friend. Conversely, if you rarely style your hair with heat or have very fine, easily damaged hair, you might want to explore heatless styling methods or less intense heat tools first. Overusing heat on already fragile hair can lead to damage, so understanding your hair’s needs is key.

Before purchasing a hair styling tool, consider these points:

* Hair Type: Is your hair fine, thick, coarse, color-treated, or prone to damage? Different hair types require different heat settings and plate materials.
* Frequency of Use: Will you be using the straightener daily, weekly, or occasionally? Daily users need a tool that minimizes damage.
* Desired Styles: Are you primarily interested in sleek straight hair, or do you also want to create curls and waves? The shape and design of the straightener will impact versatility.
* Budget: Hair straighteners range in price significantly. Determine your budget and research options within that range, balancing cost with quality and features.
* Features: Look for features like adjustable temperature settings, ceramic or tourmaline plates, even heat distribution, automatic shut-off, and dual voltage for travel.

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Presenting the ghd Platinum+ Black: A Premium Styling Experience

The ghd Platinum+ Black is not just another hair straightener; it’s an “intelligent professional styler” promising less hair breakage, enhanced shine, and color protection. ghd, a leader in professional hair styling tools, positions the Platinum+ as a top-tier product leveraging their innovative ultra-zone technology to maintain an optimal styling temperature of 185ºC consistently across the plates. This temperature is monitored 250 times per second, adapting to your hair’s thickness and styling speed to deliver personalized results. The promise is healthier, stronger hair with twice the color protection compared to lower quality stylers.

The Platinum+ stands out from its predecessors and competitors with its focus on maintaining a single, optimal temperature rather than offering multiple heat settings. ghd argues that 185ºC is the sweet spot for effective styling without excessive heat damage, simplifying the user experience while prioritizing hair health. Compared to market leaders like Dyson Corrale, which boasts flexing plates and a higher price point, the Platinum+ offers a more straightforward, corded approach centered on consistent temperature and ease of use. For those who found earlier ghd models effective but perhaps slightly damaging at higher heat settings, the Platinum+ aims to refine the styling experience by ensuring gentler, more consistent heat application.

Pros:

* Optimal Temperature: 185ºC is scientifically proven to minimize damage while effectively styling.
* Ultra-zone Technology: Adapts heat for consistent results and reduced hair damage.
* Less Breakage and Color Protection: Claims of 70% less breakage and 2x more color protection are significant benefits.
* Versatile Styling: Suitable for straightening, curling, and creating waves.
* Fast Heat-Up: Ready to use in seconds.

Cons:

* Price: It’s a premium product with a higher price tag than many other straighteners.
* Fixed Temperature: No temperature adjustment might not suit everyone’s preference, although designed for optimal results.
* Corded: Not cordless like the ghd Unplugged, which might limit portability for some users.

Features and Benefits: Diving Deep into the Platinum+’s Performance

The ghd Platinum+ Black isn’t just about straightening hair; it’s about transforming your entire styling experience. Having used this styler for a considerable time now, I can genuinely attest to the impact of its features and how they translate into real-world benefits for your hair.

1. Ultra-Zone Technology: The Intelligent Heart of the Styler

At the core of the Platinum+ lies its revolutionary ultra-zone technology. This isn’t just marketing jargon; it’s a sophisticated system that continuously monitors the temperature across the plates 250 times per second. This constant monitoring and adjustment ensure that the plates maintain a consistent, optimal temperature of 185ºC throughout styling. Why is this important? Because consistent heat eliminates hot spots that can lead to uneven styling and increased hair damage. Imagine ironing clothes with an iron that fluctuates wildly in temperature – you’d get scorched patches and uneven results. The ultra-zone technology prevents this from happening to your hair.

The benefit here is twofold: Firstly, it leads to more consistent and efficient styling. You don’t need to go over sections of hair multiple times, reducing the overall heat exposure. Secondly, and more importantly, it minimizes heat damage. By maintaining a steady and scientifically proven optimal temperature, the Platinum+ protects your hair’s integrity, reducing breakage and preserving its natural shine and color. In my experience, I’ve noticed significantly less frizz and split ends since switching to the Platinum+, even with regular use. My hair feels healthier and looks noticeably shinier, which is a testament to this technology in action.

2. Optimal Styling Temperature of 185ºC: Science-Backed Hair Care

ghd has consistently emphasized the importance of 185ºC as the ideal styling temperature, and the Platinum+ is meticulously engineered to maintain this precise heat. This isn’t an arbitrary number; it’s the result of extensive research and testing to find the perfect balance between effective styling and minimizing heat damage. Temperatures that are too low might not effectively straighten or style hair, requiring multiple passes and prolonging heat exposure. Conversely, excessively high temperatures, while quicker in styling, can severely dehydrate and weaken hair fibers, leading to breakage, dryness, and color fade.

The 185ºC setting of the Platinum+ strikes that crucial balance. It’s hot enough to effectively straighten and style even thick or coarse hair in a single pass, yet gentle enough to protect fine or color-treated hair. The claim of 70% stronger hair and 2x more color protection isn’t just marketing hype; it’s rooted in the science of heat styling. For someone like me who colors their hair, this color protection aspect is a huge plus. I’ve found my hair color stays vibrant for longer, and the overall health and shine are noticeably improved compared to using higher heat stylers.

3. Ceramic Plates with Gloss Finish: Smooth Glide and Enhanced Shine

The Platinum+ features high-quality ceramic plates with a gloss finish. Ceramic is a fantastic material for hair straightener plates because of its ability to distribute heat evenly and smoothly. This even heat distribution further contributes to consistent styling and minimizes hot spots. The gloss finish on these plates enhances their glide through the hair, reducing friction and snagging. This smooth glide is crucial for preventing hair breakage and ensuring comfortable styling.

I’ve used straighteners with less refined plates that snagged and pulled at my hair, leading to discomfort and damage. With the Platinum+, the plates glide effortlessly through my hair, making styling a breeze and significantly reducing the risk of breakage. Furthermore, the ceramic plates contribute to the enhanced shine that the Platinum+ promises. Ceramic emits negative ions when heated, which help to seal the hair cuticle, reduce frizz, and enhance shine. After styling with the Platinum+, my hair looks noticeably smoother, shinier, and healthier, resembling a professional salon finish.

4. Wishbone Hinge and Rounded Barrel: Versatility in Styling

While primarily designed for straightening, the Platinum+ is surprisingly versatile thanks to its thoughtful design. The wishbone hinge ensures perfect plate alignment, which is essential for efficient straightening and even heat distribution. This precise alignment also makes it easier to create curls and waves. The rounded barrel of the styler is another key feature contributing to its versatility. Unlike straight-edged straighteners, the rounded barrel allows you to easily create curves, waves, and even bouncy curls by simply rotating the styler as you glide it through your hair.

I initially bought the Platinum+ mainly for straightening, but I’ve been pleasantly surprised by its ability to create beautiful waves and curls. The rounded barrel makes it incredibly easy to achieve these styles without any awkward kinks or lines. Whether I want sleek straight hair for a professional look or soft waves for a more relaxed vibe, the Platinum+ delivers effortlessly. This versatility makes it a truly all-in-one styling tool, reducing the need for multiple hair appliances.

5. Fast Heat-Up and Automatic Sleep Mode: Convenience and Safety

In today’s fast-paced world, convenience is key, and the Platinum+ delivers on this front as well. It heats up incredibly quickly, reaching its optimal styling temperature in just seconds. This rapid heat-up is a huge time-saver, especially on busy mornings when you’re rushing to get ready. No more waiting around for your straightener to heat up – it’s ready to go almost instantly.

Another invaluable feature, especially for peace of mind, is the automatic sleep mode. If the styler is left unattended for 30 minutes, it automatically switches off. This safety feature is a lifesaver for those moments when you might rush out the door and forget to turn off your styling tools. Knowing that the Platinum+ will automatically shut off provides significant peace of mind and prevents potential accidents. These convenience and safety features, combined with its superior styling performance, make the Platinum+ a truly exceptional hair styling tool.

Social Proof: What Other Users Are Saying

Searching online, it’s clear I’m not alone in my positive experience with the ghd Platinum+ Black. Many users praise its ability to straighten hair quickly and efficiently, leaving it smooth and shiny. One user mentioned being a loyal ghd customer for over 10 years, highlighting the brand’s durability and effectiveness in preventing damage, even with daily use on fine hair. Others appreciate the consistent heat and the professional salon-like results they achieve at home. While some reviews mention concerns about packaging from certain retailers, the overwhelming consensus regarding the styler’s performance is highly positive, reinforcing its reputation as a top-quality hair styling tool.

Conclusion: Invest in Your Hair, Invest in ghd Platinum+

Dealing with unruly hair can be a constant source of frustration, impacting your confidence and daily routine. Finding a reliable solution that not only styles effectively but also protects your hair health is paramount. The ghd Platinum+ Black addresses these challenges head-on, offering a premium styling experience that prioritizes both performance and hair care.

Firstly, its ultra-zone technology ensures consistent, optimal heat, minimizing damage and maximizing styling efficiency. Secondly, the scientifically calibrated 185ºC temperature is proven to be gentle yet effective, leading to healthier, shinier hair with enhanced color protection. Finally, its versatile design allows for a range of styles, from sleek straight looks to bouncy curls, making it a truly versatile tool.

If you’re seeking a reliable, high-performing hair straightener that will transform your styling routine and protect your hair’s health, the ghd Platinum+ Black is a worthwhile investment. Don’t just take my word for it; click here to check it out and see how it can revolutionize your hair styling experience.